moxxe

Public Relations

(mok-see) n. slang
vigor; verve; pep
courage and aggressiveness; nerve
skill; know-how
fortitude and determination
Mona Shah

"Food should be fun."

- Thomas Keller

Find out more about Moxxe

ABOUT

Moxxe is Mona Shah-Anderson and Talia Samuels -- Orange County residents who are obsessed with the local culinary scene. We work with only the most talented, passionate, and inspired chefs to celebrate and promote the rich dining landscape of the region. If you know us or follow us on Facebook, Twitter or Instagram, you will witness our love for all things culinary firsthand. For us, the line between work and pleasure is definitely blurred because we find pleasure in our work.

Moxxe stands apart from its competition by sticking to a simple philosophy that revolves around honesty, positivity, hard work and attention to detail. We care about our clients, and our success and reputation within the community has been built on listening to them to create and execute effective public relations, marketing, and social media strategies. Today, the many methods of communication have created both opportunity and clutter. We work hand-in-hand with our client to find the right mix of integrated strategies and the means of credibly communicating messages effectively and efficiently.

We're not your conventional publicists -- we are focused on our clients' needs and on delivering results. We are not a big firm, and we do not want to grow to be a big firm with interns learning the ropes by handling your account. Our growth is focused on being great, and we focus on partnering with inventive and inspired businesses that deserve media attention. Our hands-on, one-on-one approach and creativity has been proven to deliver results that help our clients, and even though we are only two, we affiliate ourselves with experts who provide complementary services to ensure that our clients have access to the strongest all-around team available. It's not our style to brag, so if you want an honest assessment, just ask our clients.

In other news, Mona...

Moxxe's Mona Shah-Anderson sits on the Board of Directors of the Orange County Restaurant Association and promotes OC's largest culinary event, Orange County Restaurant Week. Her PR experience comes a wide range of positions, from being the PR Director for the Miss Universe Organization and coordinating initiatives in sub-Saharan Africa with the Harvard Aids Institute, to working on the 84th Annual Academy Awards, and coordinating publicity for high-profile individuals such as President Bill Clinton and former First Lady Laura W. Bush. Recently, she was tapped to be a contributor for Orange Coast Magazine, and is a member of the OC Press Club. She is an active member of the LA/OC chapter of Les Dames d'Escoffier International, on the committee for the March of Dimes OC Signature Chefs Auction, and an advocate for Juvenile Diabetes Research Foundation International.

She is always excited to share her knowledge of PR and her own experiences with students, and has spoken at the Art Institute of California in Orange County, the Student Communication Association at C.S.U. Long Beach, Orange Coast College, Cal State University Dominguez Hills, and Chapman University. In addition, she has moderated a media panel for the Public Relations Society of America (PRSA), participated in panel discussions at the OC Register Social Media Day, presented at the Soroptimist International of the Americas conference and spoken at a forum for members of the Orange County Restaurant Association.

Moxxe (mok-see) n. slang
vigor; verve; pep
courage and aggressiveness; nerve
skill; know-how
fortitude and determination